AXA MANSARD AUTOFLEX
Campaign Overview
AXA Mansard is a one-stop, non-banking financial services platform for health, life, motor, travel, health insurance and investment.
The client reached out to us to help promote a variation of its comprehensive motor insurance aimed at providing flexibility to vehicle owners who are price sensitive but still need to have comprehensive insurance.
The Goal was to:
- •Increase Website Traffic
- •Generate Leads
- •Increase Social Media Engagement
Our Strategy
We developed #ChooseWhatMatters as the theme for our awareness and lead generation campaign for AutoFlex. The reason behind the theme was to portray AutoFlex for what it was, which is a flexible auto insurance plan that allows vehicle owners to select only the insurance coverages and benefits that are important to them along with the mandatory third-party coverage.
We knew we were also targeting a young demographic who are digital natives and price sensitive, so our strategy was to reach, engage and convert them through:
- •Gamification: Owambe Driver
- •Authentic Engaging Content: Autoflex Video Skit
- •Banner and Motion Graphic Ads
Influencer Marketing
To help increase awareness and better educate the audience, a video skit was developed to pass the message in an authentic, fun and relatable way to increase chances of generating leads.
Timini Egbuson was the influencer engaged to star in the video. The video discussed the essence of the product and showed a quick demo of how users can purchase an AutoFlex plan.
This video was deployed across Facebook and Instagram to generate leads. On Twitter, the video was used to direct traffic to the website.
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Campaign Results
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