HONEYWELL ALWAYS ON INFLUENCER MARKETING ENGAGEMENT

About

Campaign Overview

To showcase the versatility of Honeywell's product portfolio and drive meaningful organic engagement across the brand's social media platforms, we developed a comprehensive influencer marketing strategy. The campaign was designed to establish sustainable growth and achieve top-of-mind awareness while maintaining brand authenticity and cost-effectiveness.

Strategy & Execution

We implemented a strategic monthly influencer engagement program across Honeywell's diverse product range. This always-on approach enabled food content creators to develop compelling recipes and content that naturally highlighted each product's unique selling propositions.

The long-term monthly engagement model was specifically designed to foster deeper relationships with our influencer network, positioning them as authentic brand ambassadors and creating ongoing value beyond individual campaign activations.