HONEYWELL RELAUNCH CAMPAIGN
About
Campaign Overview
Honeywell redesigned their product packaging but customers thought the new packs were counterfeit, leading to widespread confusion and sales decline. With Nigeria in the heat of a counterfeit product crisis, the brand needed immediate damage control and consumer education to restore trust.
Strategy & Execution
The team created and executed a full blown marketing campaign to announce the relaunch, it featured a full content strategy, launch event, digital, experiential and influencer marketing. selected food and lifestyle creators received a box from Honeywell branded "You've Been Served".
Services Provided
- •Influencers sourcing and engagement
- •Content strategy management
- •Creative direction
- •Timeline management
- •Legal and usage rights management
- •Payment management
- •Campaign tracking and reporting
Campaign Influencers
Omoye Cooks
D360 Cuisine
Chef Lizz
T-Spices
Joy Etor
Riaz Kitchen
SB-Treats
Tife Paraeo
Asy Munchies
Cara's Kitchen
Matse
Your Food Girl
Impact
Over 1M organic views without paid boost, sparking nationwide conversations.
Exceptional value for mass education
Honeywell Relaunch Sustenance X Folagade Banks
Campaign Overview
Honeywell redesigned their product packaging but customers thought the new packs were counterfeit, leading to widespread confusion and sales decline. With Nigeria in the heat of a counterfeit product crisis, the brand needed immediate damage control and consumer education to restore trust.
Strategy & Execution
Folagade Banks' "Mama Deola" character commanded 1.8M impressions with 18.52% engagement and a 63.61% female audience - perfect for reaching Nigerian households. His authentic, humorous approach directly addressed the packaging concerns while demonstrating product quality.
Results
Impact
Over 1M organic views without paid boost, sparking nationwide conversations. Exceptional value for mass education.
Honeywell Relaunch Sustenance X Omoba
Campaign Overview
Honeywell redesigned their product packaging but customers thought the new packs were counterfeit, leading to widespread confusion and sales decline. With Nigeria in the heat of a counterfeit product crisis, the brand needed immediate damage control and consumer education to restore trust.
Strategy & Execution
Omoba's authentic storytelling and her highly engaging audience was perfect for reaching Nigerian households. Her authentic, humorous skit approach directly addressed the product redesign while resounding product quality.
Results
Impact
Over 1M organic views without paid boost, sparking nationwide conversations. Exceptional value for mass education.
Ready to Create Similar Results?
Let's discuss your campaign goals and connect you with the right creators to bring your vision to life.
Start Your Campaign