LEADWAY TRAVEL INSURANCE CAMPAIGN

Campaign Overview

Young Nigerians traveling abroad lacked travel insurance awareness, viewing it as unnecessary expense. Leadway needed to educate this demographic while positioning themselves as the accessible, trusted choice for protection.

Strategy & Execution

Layi Wasabi's comedy-education blend made complex topics digestible for millennials/Gen Z. His consistent 2.7%+ engagement rates were ideal for explaining insurance benefits. We deployed his signature comedic storytelling across Instagram and TikTok to maximize reach and platform-specific engagement.

Services Provided

•Influencers sourcing and engagement
•Content strategy management
•Creative direction
•Timeline management
•Legal and usage rights management
•Payment management
•Campaign tracking and reporting

Results

300k+

Views

11.8K

Likes

160K

Comments

344

Saves

Impact

450+ policy inquiries within 48 hours

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